November 11, 2003

Double Edge Blades (for your feet and closet)

Freshness has video footage of the 4 day(!) line for a limited edition Nike shoe. Very scary.

On the flipside though, sneakers are also turning into one of the most innovative and creative spaces in fashion. Case to point, the new Geoff Mcfetridge Nike Vandals (image).

Now the photos don't do these shoes justice, especially with the precision manicure they are shown being given. What's exciting about these shoes is that they are built to decay. The outer layer is canvas, and underneath is an intricate screen print design. As the shoes get nicked and scuffed up, the very design of the shoe changes, transforming itself with every use. Pity most of the people buying these shoes will never actually wear them...

Couple other points:

1 - they launched these shoes with an art opening style party, giving free alcohol to sneaker fanatics is a devestatingly effective way to sell.

2- releasing light colored shoes at the start of winter? they must be designed for the Japanese market, where light colored shoes are far more popular then they are in the US.

Posted by William Blaze at November 11, 2003 10:16 AM | TrackBack

Have you seen the artist collaborations DC Shoes does? (P.S. I'm enjoying the nomadic perspective, you've got a great site, Jen Burton sent me the link...had to send her a big thanks!)

Posted by: Kate on November 11, 2003 01:09 PM

you can burn em too -

Posted by: nick on November 12, 2003 01:28 PM

yeah Kate, there has been a bunch of interesting art+skate shoe intersections as of late. Can't keep them all apart. Some are hot, and others just have ugly shoes in hot boxes (Phil Frost's in particular). Good stuff coming in this direction.

The one thing that really percs my interest though is the feelers some of these companies seem to be making about sponsoring artists the way they sponsor skateboarders. The skate industry has really forged a new economic model for the 21st century.

note to self: write an entry/essay on the subject soon...
Got to write a really entry about it soon...

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