linkage

"Ford had one of the more memorable commercials for their new Escape hybrid vehicle, starring Kermit The Frog. Competitor GM purchased the word 'Kermit' to promote their own hybrid car line, essentially getting all of the benefits of having a Super Bowl ad, with none of the hassles."

the worst part of it though is that Kermit, who used to ride a nice fixed gear, is now on a mountain bike, and from looks of it about to switch to a freakin SUV. Selling out is pretty much taken for granted nowadays, but man that's a long fall...