Signum sine tinnitu--by Guy Kawasaki: Ten Questions with Seth Godin I'm not a huge fan of the guy and most of the interview is his trademarked brand of horseshit (Google open to criticism?, yeah right,) but the t-shirt observation is pretty interesting:
"Books are the new t-shirts. We used to buy t-shirts as a way of covering our hard abs. Now, though, the purpose of the t-shirt is to be a souvenir, to give us a concrete way to remember something that mattered to us—and to give us an easy way to spread that idea to others."
Posted by William Blaze at August 7, 2006 09:53 PM