February 19, 2007

rodcorp: Monocle first impressions, pretty on point, Wallpaper meets the The Economist was actually the exact same hollywood pitch synopsis I was using. The first issue is uneven, but if the weaker points get ironed out, not accentuated as things move on this will be a great mag. The risk however is in the ads, which lean towards that high income wallpaper side of things, and the weaker articles have that bad writing for rich people sort of thing going on. Any slide toward that direction and the result is just another nauseous luxury lifestyle mag. The fact that they are opening news bureaus is a good sign they'll move in the right direction, so the odds are looking nice.

Posted by William Blaze at February 19, 2007 05:06 PM