February 09, 2008

Designing What’s Right for Consumers - New York Times

"But you don't have to have an M.B.A. to understand that refusing to compromise on design, for any reason, can lead to fantastic commercial success. Look at Apple, Google, Sonos, R.I.M. (makers of the BlackBerry), or (in its glory days) Palm."

It's a mildly interesting article, but I think that bit about Palm's glory days is pretty telling, just designing a good product once or twice is no indicator of long term success. RIM for instance is in danger of going out of style like a palmpilot, Apple almost died without Steve Jobs around and Google's design track record is hit or miss. It's one thing for a critic to say companies need to incorporate good design and another thing entirely for them to actually figure out how to implement good design and then repeat it.

Posted by William Blaze at February 9, 2008 03:52 AM